Maximizing Subscription App Revenue with Holiday Discounts and Promotions
Holiday discounts and promotions are a great way to boost revenue and convert users who have been on the fence about subscribing. It’s easy to drop your price and call it a "Black Friday Sale", but there’s a lot more to it if you’re looking to maximize the business impact.
We’ve invite...
Holiday discounts and promotions are a great way to boost revenue and convert users who have been on the fence about subscribing. It’s easy to drop your price and call it a "Black Friday Sale", but there’s a lot more to it if you’re looking to maximize the business impact.
We’ve invited Alice and Annika from Phiture to share insights from having worked on promotions with some of the top apps on the app stores.
Topics we’ll cover:
When to run promotions
How much to discount your subscription
Where to share the promotion
Designing effective creatives
How to write compelling promotional copy
Measuring the impact
Can't make the live session? No worries! Make sure to register, and we’ll send you the recording when it’s available.