We heard you loud and clear: You LOVE the RevenueCat Theme Song (written and recorded by Jason Paige, who famously sung the OG Pokemon Theme), BUT you want to spend your weekends singing it with friends and family. We got you. Presenting, the RevenueCat Theme Song Karaoke Version! We kept Jason's backing vocals in but stripped the leading vocals, and added a fancy animation of the lyrics. Now, it's up to you to pull it out for your next (company) party, social gathering, or just out and about on the streets. First one to record themselves singing it and sharing it on social gets ALL the swag (or rather, whatever we have lying around and can stuff in a box). Enjoy!

With RevenueCat Targeting you can optimize pricing, packaging and paywalls for every audience. Today, we're launching the ability to target by custom attributes and placement, to give you even more ways to refine your monetization strategy. RevenueCat Targeting Docs: https://www.revenuecat.com/docs/tools/targeting Targeting by Custom Attributes Tutorial: https://youtu.be/sFv5YtWhVas Targeting by Placements Tutorial: https://youtu.be/k7_SEjGccgI

Developer advocate Charlie Chapman shows you how to use RevenueCat Targeting to show different paywalls to different users based on your own custom attributes. RevenueCat Targeting Docs: https://www.revenuecat.com/docs/tools/targeting Targeting by Placements Tutorial: https://youtu.be/k7_SEjGccgI

Developer advocate Charlie Chapman shows you how to use RevenueCat Targeting to show different a different paywall based on where your users are located within your app. RevenueCat Targeting Docs: https://www.revenuecat.com/docs/tools/targeting Targeting by Custom Attributes Tutorial: https://youtu.be/sFv5YtWhVas

Join RevenueCats Jacob and David, along with guest Phil Carter, as they dissect the State of Subscription Apps 2024 report. This roundtable covers the evolution and new data points since the 2023 report, aiming to provide a clear view of the subscription app landscape. Discover the main takeaways, including the importance of the first 24 hours for new user experience, the retention success of top apps, and North America's lead in realized LTV. The session includes a Q&A and concludes with predictions for the future of subscription apps. 🕒 Timestamps: 00:00 Introduction 06:10 Why benchmarks matter 18:29 Top five report takeaways 26:31 Most trial starts occur within the first 24 hours 40:15 Upper quartile apps retain 4.5x more customers after the second renewal 53:34 North America leads in rLTV 59:33 Q&A 01:14:16 2024 predictions for subscription apps 01:22:43 Outro 📊 Download the full report: https://www.revenuecat.com/state-of-subscription-apps-2024/ #Descript

Today we're excited to launch the beta of RevenueCat Billing: web purchases designed to work seamlessly with your mobile app. Full details: https://revenuecat.com/blog/company/introducing-revenuecat-billing/ Documentation: http://www.revenuecat.com/docs/web/revenuecat-billing

Including one-time purchases alongside a subscription that unlocks all features can significantly enhance the perceived value of the subscription itself. This strategy not only caters to users who prefer not to commit to subscriptions, but it also serves as a potential trial, enticing users to consider the full subscription later on. #appgrowth #shorts #monetizationstrategies Watch the full recording: https://youtu.be/4Mt7IboooGk

Welcome to the third episode of "Roast My Paywall: Live!" - where we kick off 2024 with a candid, insightful, and often humorous look at the world of in-app paywalls. Join RevenueCat’s David Barnard and Jacob Eiting, along with special guest Jake Mor from Superwall, as they dissect and analyze various community-submitted paywalls. In this episode, we dive into a series of intriguing case studies, covering apps like V1 Golf, FarOut Guides, Deep Dive, MoneyFest, SwiftSole, Weight Loss Tracking Buddy, TouchRetouch, Nihongo, and Prehab. Our panel offers their unique perspectives, critiques design choices, and suggests improvements to enhance user experience and conversion rates. 00:00 Introduction 02:40 V1 Golf: Discover why you should show screenshots of the great features the user will be missing out on if they don’t subscribe to a premium subscription. 10:11 FarOut Guides: Learn why more content apps should look into using a mixed monetization model, offering lots of one-off in-app purchases to illustrate the great value offered by a premium subscription unlocking everything. 20:08 Deep Dive: A fascinating look into the positive effects of injecting personality into design and copy — showing that the people who made the app love the subject means a lot. 28:04 Moneyfest: An illustration into some of the mistakes many indie developers make when designing their own paywall and writing their own copy (for example, don’t make apologies for asking the user to pay to use the app!). 36:50 SwiftSole: If you’re stuck for ideas of what image to use at the top of your paywall, find out why including a phone mockup showing your app can be surprisingly effective. 43:00 Weight Loss Tracking Buddy: An issue that we see on at least one paywall in every roast is that there are accessibility issues affecting readability of text, usually caused by poor contrast between text and background. 45:24 TouchRetouch: If the proposition and use case of your app can be clearly demonstrated in a video, then you don’t necessarily need a long scrolling paywall that we often see. A good video, with a clear headline and CTA can be enough. 48:26 Nihongo: Giving people a long list of the features that they’ll be getting in premium vs free can be useful context for comparison shoppers, but actually showing screenshots of the cool stuff a subscription buys you will likely be more effective. 51:34 Prehab: When writing your headlines, think about whether what you’re saying gets to the heart of the proposition and whether they work out of context. No words are better than meaningless words. All of these paywalls, plus many more, were submitted in the Sub Club community: https://chat.subclub.com/c/roast-my-paywall/ Join the community to provide your own thoughts and to submit your own paywalls for future episodes: https://chat.subclub.com/c/join/ #Descript

Google's InAppProduct API for managing subscriptions in Google Play is now deprecated and you'll need to migrate to the new Subscriptions API. Charlie catches you up on what's changing and how it impacts your subscription app. Full details can be found on our blog at https://www.revenuecat.com/blog/engineering/migrating-inappproducts-monetization-subscriptions-apis/

Watch our inaugural launch party as we share updates and demos on everything that we've shipped or have been working on, as well as gather your feedback and answer your questions. Introduction and Welcome 00:00 Improvements to our Progressive Web App and push notifications 06:19 Weekly Performance Summaries 09:14 Improvements to our server-side developer experience 17:00 Apple Offers 30:58 StoreKit 2 SDK beta 39:02 Improvements to RevenueCat Paywalls 44:34 RevenueCat Targeting (now with scheduling) 01:08:44 Wrapping Up 01:19:09