What makes a great paywall? Dive into the world of paywall optimization with our "Roast My Paywall: Live!" webinar, now available for replay. In this session, our panel of seasoned paywall experts — Jake Mor from Superwall and Jeff Grang from Purchasely, hosted by RevenueCat's David Barnard — critically examine real-world paywalls submitted by the community. Chapters: Introduction 00:00 Paywall 1: Creator View 0:03:26 Paywall 2: Meal Prep Pro 0:12:30 Paywall 3: Rainy Skies 0:21:38 Paywall 4: Citizen 0:27:24 Paywall 5: Fortelling 0:35:40 Paywall 6: Mojo 0:41:56 Paywall 7: CV Engineer 0:48:05 Paywall 8: Budgeat 0:56:56 What you'll learn: 💡 In-Depth Paywall Critiques: Experience firsthand how real paywalls are dissected by our experts, providing direct feedback and actionable suggestions. 💡 Effective Use of Videos and Design: Learn the importance of incorporating videos and design elements in paywalls for enhanced user engagement and conversion. 💡 Insights on Pricing Structures: Discover insights into how different pricing models, such as annual and monthly plans, can influence user decisions and app revenue. 💡 Practical Tips for Optimization: Gain practical strategies for paywall optimization, including layout considerations, feature highlighting, and user experience enhancement. 💡 Diverse Expert Perspectives: Engage with the varying approaches and insights from our expert panelists at Superwall, Purchasely, and RevenueCat. All of these paywalls, plus many more, were submitted in the Sub Club community: https://chat.subclub.com/c/roast-my-paywall/ Join the community to provide your own thoughts and to submit your own paywalls for future episodes: https://chat.subclub.com/c/join/ This episode was hosted by David Barnard and featured on the panel: ➤ Jake Mor is the Co-founder & CEO of Superwall. Superwall is a tool for building and optimizing paywalls without shipping updates. Before founding Superwall, Jake founded the app FitnessAI, growing it to be among the top 50 grossing health and fitness apps in the US, surpassing $2 million in revenue. ➤ Jeff Grang is the Co-founder & CEO of Purchasely. Purchasely is a tool specialized in no-code paywall building and in-app subscription optimization. Before co-founding Purchasely, Jeff was an early participant in the iPhone developer beta program and helped various companies create their first apps. In 2020, he received the worldwide App of the Year award for his prior work.

In episode two of our Roast my Paywall: Live! series, our panel roast promo-paywalls. Thank you to everyone who attended the session or submitted a paywall. During this session we roast: Introduction 00:00 Laoshi, submitted by Sasha Murahovsky 02:24 NXT RUN, submitted by Brandon White 12:47 AnyTracker, submitted by Shervin Koushan 25:00 fit52, submitted by Kim Ellery 32:46 Bookshelf, submitted by Alex Gerrese 40:02 onWater Fish, submitted by Shane Stalling 48:59 Prehab, submitted by Michael Lau 54:06 All of these paywalls, plus many more, were submitted in the Sub Club community: https://chat.subclub.com/c/roast-my-paywall/ Join the community to provide your own thoughts and to submit your own paywalls for future episodes: https://chat.subclub.com/c/join/ This episode was hosted by David Barnard and featured on the panel: ➤ Jason van der Merwe: As the Director of Growth Engineering at Strava, Jason has been pivotal in the growth team’s evolution, now overseeing five cross-functional teams with over 70 members. ➤ Thomas Petit: An independent app growth consultant, Thomas has worked with over 100 businesses, managing significant ad budgets and bringing a unique approach to the marketing/data/product intersection.

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

Introducing Targeting — a new feature designed to finely tune your app's pricing, packaging, and paywalls for specific audience groups. Read more at: https://www.revenuecat.com/blog/growth/introducing-targeting/

Offering a Black Friday deal? We've pushed an update to make iOS offer code pricing more accurate. To make sure you see the correct prices, set up your App Store Configuration Key in the RevenueCat Dashboard.

Introducing RevenueCat Paywalls, the new natively rendering, remotely configurable paywall UI framework from RevenueCat. More details: https://www.revenuecat.com/feature/paywalls/

In this clip from the Sub Club Podcast, Hannah Parvaz from Aperture shares practical steps for scaling performance marketing for mobile subscription apps. Detailed insights include: 🎯 Setting Clear Targets: Understanding the importance of precise goal-setting in performance marketing. Hannah emphasizes the need for concrete targets as a foundation for any successful marketing strategy. 📱 Beginning with App Installs: Focusing on the critical first step of increasing user base. She discusses strategies for driving app installs as a key metric for early growth stages. 🎨 Creative Experimentation: The significance of experimenting with various marketing creatives to find what resonates with your audience. Hannah shares her thoughts on the iterative process of creative development. 🔁 The Power of Iteration: Continual refinement and the importance of adapting strategies based on results. Learn how iteration plays a key role in optimizing marketing efforts. 🌱 Broadening Goals Beyond Installs: Strategies for expanding marketing objectives as your app grows. Hannah talks about optimizing for goals beyond initial app installs. 🔍 Deep Dive Analytics: The critical role of thorough analysis in understanding and improving performance. Gain insights into Hannah’s approach to dissecting data to inform decision-making. ⚒️ Addressing Underperformance: Identifying and improving areas of your marketing strategy that aren't performing as expected. Learn from Hannah's expertise on turning weak spots into growth opportunities. 🎥 Watch the full episode here: https://www.youtube.com/watch?v=uQEXTUuHOZU 🎧 Or listen and subscribe on your favorite podcast platform: https://subclub.com/episode/app-optimization-through-experimentation-hannah-parvaz-aperture

You asked, we delivered RevenueCat now has an official @discord integration to automatically send subscription events to a #Discord channel of your choice! 🤖

💡 Quick Tip! If you run Apple Search Ads for your app, you need to make sure you’re measuring LTV segmented by ad campaign so you’re not losing money on every customer you acquire. If you use RevenueCat, we’ve got you covered! Integrating RevenueCat’s Apple Search Ads integration is super easy too! Just follow our quick guide and you’ll be on your way to running successful search ad campaigns 😁 https://www.revenuecat.com/docs/apple-search-ads