- A/B testing with RevenueCat(00:02:52 - 00:04:58) - A/B Price Testing for Mobile Apps

- A/B testing with RevenueCat(00:02:52 - 00:04:58)
A/B Price Testing for Mobile Apps

We’re excited to announce the launch of Experiments. You can now optimize subscription pricing with easy-to-deploy A/B testing right from the RevenueCat dashboard. With Experiments you can:

- Optimize your subscription offerings
- Run experiments with agility and without submitting to the app st...
We’re excited to announce the launch of Experiments. You can now optimize subscription pricing with easy-to-deploy A/B testing right from the RevenueCat dashboard. With Experiments you can:

- Optimize your subscription offerings
- Run experiments with agility and without submitting to the app store
- See your experiment’s impact across the entire customer journey
From trial, to paid, to churned

Sign up here to get started with Experiments: https://app.revenuecat.com/signup

Read more about Experiments: https://www.revenuecat.com/blog/engineering/price-testing-for-mobile-apps/

10 price test ideas: https://www.revenuecat.com/blog/growth/10-price-test-ideas-for-your-mobile-app/

0:00 - Intro
0:14 - Why experiment with pricing?
1:48 - Where does A/B testing come in?
2:52 - A/B testing with RevenueCat
4:58 - Example of Experiment results
9:48 - Outro

#mobile apps #ios app #android app #price testing #a/b testing #app store #google play store #price experimentation #price optimization #ios developer #a b test #a b optimization #app store testing

RevenueCat

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Timetable

動画タイムテーブル

動画数:53件

Introduction - The State of Subscription Apps 2024: Live Roundtable

Introduction

The State of Subscription Apps 2024: Live Roundtable
2024年03月28日 
00:00:00 - 00:06:10
Why benchmarks matter - The State of Subscription Apps 2024: Live Roundtable

Why benchmarks matter

The State of Subscription Apps 2024: Live Roundtable
2024年03月28日 
00:06:10 - 00:18:29
Top five report takeaways - The State of Subscription Apps 2024: Live Roundtable

Top five report takeaways

The State of Subscription Apps 2024: Live Roundtable
2024年03月28日 
00:18:29 - 00:26:31
Most trial starts occur within the first 24 hours - The State of Subscription Apps 2024: Live Roundtable

Most trial starts occur within the first 24 hours

The State of Subscription Apps 2024: Live Roundtable
2024年03月28日 
00:26:31 - 00:40:15
Upper quartile apps retain 4.5x more customers after the second renewal - The State of Subscription Apps 2024: Live Roundtable

Upper quartile apps retain 4.5x more customers after the second renewal

The State of Subscription Apps 2024: Live Roundtable
2024年03月28日 
00:40:15 - 00:53:34
North America leads in rLTV - The State of Subscription Apps 2024: Live Roundtable

North America leads in rLTV

The State of Subscription Apps 2024: Live Roundtable
2024年03月28日 
00:53:34 - 00:59:33
Q&A - The State of Subscription Apps 2024: Live Roundtable

Q&A

The State of Subscription Apps 2024: Live Roundtable
2024年03月28日 
00:59:33 - 01:14:16
2024 predictions for subscription apps - The State of Subscription Apps 2024: Live Roundtable

2024 predictions for subscription apps

The State of Subscription Apps 2024: Live Roundtable
2024年03月28日 
01:14:16 - 01:22:43
Outro - The State of Subscription Apps 2024: Live Roundtable

Outro

The State of Subscription Apps 2024: Live Roundtable
2024年03月28日 
01:22:43 - 01:25:38
Introduction - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

Introduction

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日 
00:00:00 - 00:02:40
V1 Golf: Discover why you should show screenshots of the great features the user will be missing out on if they don’t subscribe to a premium subscription. - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

V1 Golf: Discover why you should show screenshots of the great features the user will be missing out on if they don’t subscribe to a premium subscription.

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日 
00:02:40 - 00:10:11
FarOut Guides: Learn why more content apps should look into using a mixed monetization model, offering lots of one-off in-app purchases to illustrate the great value offered by a premium subscription unlocking everything. - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

FarOut Guides: Learn why more content apps should look into using a mixed monetization model, offering lots of one-off in-app purchases to illustrate the great value offered by a premium subscription unlocking everything.

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日 
00:10:11 - 00:20:08
This actually  gives me the idea to put my IAP alongside my monthly/annual subscription options 😁 - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

This actually gives me the idea to put my IAP alongside my monthly/annual subscription options 😁

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日  @nukeout 様 
00:18:59 - 01:01:57
Deep Dive: A fascinating look into the positive effects of injecting personality into design and copy — showing that the people who made the app love the subject means a lot. - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

Deep Dive: A fascinating look into the positive effects of injecting personality into design and copy — showing that the people who made the app love the subject means a lot.

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日 
00:20:08 - 00:28:04
Moneyfest: An illustration into some of the mistakes many indie developers make when designing their own paywall and writing their own copy (for example, don’t make apologies for asking the user to pay to use the app!). - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

Moneyfest: An illustration into some of the mistakes many indie developers make when designing their own paywall and writing their own copy (for example, don’t make apologies for asking the user to pay to use the app!).

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日 
00:28:04 - 00:36:50
SwiftSole: If you’re stuck for ideas of what image to use at the top of your paywall, find out why including a phone mockup showing your app can be surprisingly effective. - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

SwiftSole: If you’re stuck for ideas of what image to use at the top of your paywall, find out why including a phone mockup showing your app can be surprisingly effective.

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日 
00:36:50 - 00:43:00
Weight Loss Tracking Buddy: An issue that we see on at least one paywall in every roast is that there are accessibility issues affecting readability of text, usually caused by poor contrast between text and background. - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

Weight Loss Tracking Buddy: An issue that we see on at least one paywall in every roast is that there are accessibility issues affecting readability of text, usually caused by poor contrast between text and background.

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日 
00:43:00 - 00:45:24
TouchRetouch: If the proposition and use case of your app can be clearly demonstrated in a video, then you don’t necessarily need a long scrolling paywall that we often see. A good video, with a clear headline and CTA can be enough. - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

TouchRetouch: If the proposition and use case of your app can be clearly demonstrated in a video, then you don’t necessarily need a long scrolling paywall that we often see. A good video, with a clear headline and CTA can be enough.

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日 
00:45:24 - 00:48:26
Nihongo: Giving people a long list of the features that they’ll be getting in premium vs free can be useful context for comparison shoppers, but actually showing screenshots of the cool stuff a subscription buys you will likely be more effective. - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

Nihongo: Giving people a long list of the features that they’ll be getting in premium vs free can be useful context for comparison shoppers, but actually showing screenshots of the cool stuff a subscription buys you will likely be more effective.

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日 
00:48:26 - 00:51:34
Prehab: When writing your headlines, think about whether what you’re saying gets to the heart of the proposition and whether they work out of context. No words are better than meaningless words. - Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)

Prehab: When writing your headlines, think about whether what you’re saying gets to the heart of the proposition and whether they work out of context. No words are better than meaningless words.

Roast My Paywall: Live! — Episode 3: New Year, New Paywall (January 2024)
2024年01月19日 
00:51:34 - 01:01:57
Introduction and Welcome - RevenueCat Launch Party — December 2023

Introduction and Welcome

RevenueCat Launch Party — December 2023
2023年12月22日 
00:00:00 - 00:06:19
Improvements to our Progressive Web App and push notifications - RevenueCat Launch Party — December 2023

Improvements to our Progressive Web App and push notifications

RevenueCat Launch Party — December 2023
2023年12月22日 
00:06:19 - 00:09:14
Weekly Performance Summaries - RevenueCat Launch Party — December 2023

Weekly Performance Summaries

RevenueCat Launch Party — December 2023
2023年12月22日 
00:09:14 - 00:17:00
Improvements to our server-side developer experience - RevenueCat Launch Party — December 2023

Improvements to our server-side developer experience

RevenueCat Launch Party — December 2023
2023年12月22日 
00:17:00 - 00:30:58
Apple Offers - RevenueCat Launch Party — December 2023

Apple Offers

RevenueCat Launch Party — December 2023
2023年12月22日 
00:30:58 - 00:39:02
SDK beta - RevenueCat Launch Party — December 2023

SDK beta

RevenueCat Launch Party — December 2023
2023年12月22日 
00:39:02 - 00:44:34
Improvements to RevenueCat Paywalls - RevenueCat Launch Party — December 2023

Improvements to RevenueCat Paywalls

RevenueCat Launch Party — December 2023
2023年12月22日 
00:44:34 - 01:08:44
RevenueCat Targeting (now with scheduling) - RevenueCat Launch Party — December 2023

RevenueCat Targeting (now with scheduling)

RevenueCat Launch Party — December 2023
2023年12月22日 
01:08:44 - 01:19:09
Wrapping Up - RevenueCat Launch Party — December 2023

Wrapping Up

RevenueCat Launch Party — December 2023
2023年12月22日 
01:19:09 - 01:20:51